Adapting to Emerging Media: Are we Disconnected with Connected TV
In our ever changing industry we have witnessed drastic changes in TV viewing habits and digital video consumption. Connected TV delivers on the promise of providing advertisers greater targeting than traditional linear TV. Join us on for a high level overview with industry experts to discuss how agencies and brands have adapted to CTV, what is the cross section of digital video and CTV and where in the agency planning model does CTV lie vs digital video.