The holiday shopping season wields a powerful influence over the economy, historically accounting for roughly one-fifth of annual retailer sales. Economists have projected overall retail spending to surpass $1.3 billion, an increase from the 2022 shopping season despite consistently uncertain economic conditions.
The holiday shopping season starts earlier each year requiring brands to start their holiday campaigns even earlier. As shopping habits continue to evolve, it’s imperative to consider both online and offline shopping behaviors. Read our CTV performance guide to discover holiday shopper trends and behaviors, creative ideas to support purchase trends, and how brands succeed with Sabio.
Inside this guide, you’ll discover: