Your CTV Performance Guide for Gen Z

Reach Today's Trendsetters on CTV

Gen Z, the second-largest generation after Millennials with approximately $360 billion in disposable income, is becoming a significant force in the economy.

In this guide, we explore why Gen Z is at the forefront of setting trends, delving into their unique preferences and behaviors that are transforming storytelling and blurring the lines between traditional and digital media.

Discover how Sabio can help your brand connect with the young and multicultural generation that is reshaping the digital environment. Download this guide to learn:

  • Gen Z’s media consumption patterns and habits
  • The increasing influence of Gen Z in politics
  • How Sabio's unique audience targeting capabilities can help you reach Gen Z