Your CTV Performance Guide for Hispanic Heritage Month

Engage Hispanic audiences with Connected TV

Hispanic Heritage Month celebrates the histories, diverse cultures, and contributions of the U.S. Hispanic population. With a projected population increase from 19 percent to 28 percent by 2060 and a consumer market of over $2 trillion and counting, are you ready to maximize your targeted campaigns this September?

Read our CTV performance guide to learn more about the Hispanic community, the importance of meaningfully engaging them in advertisements, and strategies for making your campaigns resonate.

Inside this guide, you’ll discover:

• Purchasing and device usage trends among the Hispanic community
• Why CTV is a meaningful strategy for engaging this population
• Creative and messaging tips to make your ads stand out

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