Your CTV Performance Guide for Lunar New Year

Increase Awareness and Engagement During Lunar New Year

A major holiday in many Asian countries, Lunar New Year is a celebration of the start of spring and the new year on the lunisolar calendar.  

From 2000 to 2019, the number of Asian Americans increased by 81%, with 85% of them having ethnic origins that celebrate the Lunar New Year. Today, Asian Americans are the fastest-growing ethnic group in the U.S., accounting for 7% of the U.S. population, according to Pew Research Center. In 2024, their projected purchasing power is set to reach $1.6 trillion, according to Forbes.  

With Sabio’s expertise in diverse audience targeting, your brand can identify, target, and reach precise Asian American audiences with cultural alignment through mobile app ecosystems, device language settings, contextual environments, device locations, and more.

Download now to discover how your brand can use Sabio to effectively reach new and unique audiences surrounding the Lunar New Year. In this guide, you’ll learn:

  • Market trends and research in the Asian American market
  • Unique targeting strategies based on ethnicity, audience app ecosystems, and content affinities
  • How brands can leverage Sabio during the Lunar New Year