STRATEGY GUIDE

Your CTV Performance Guide for the Super Bowl

Reach Super Bowl Audiences with Sabio

In February 2023, Super Bowl LVII became the most watched televised event in history, drawing approximately 200 million viewers (roughly 60% of the entire U.S. population).

Whether you are a big brand looking to extend the impact of your Super Bowl ad, or a smaller brand looking to participate around the game and connect with your audiences, Sabio can help you amplify your campaigns and resonate with your consumers beyond the Super Bowl itself.

Download now to discover how your brand can use Sabio this playoff season to effectively reach diverse Super Bowl fans. In this guide, you’ll learn:

  • Recent trends in the NFL consumer market
  • Custom creative strategies that drive conversions as added value
  • How brands use Sabio to reach NFL & Super Bowl audiences on CTV