TSXV : SBIO
The Sabio Approach
Mobile Data & Customer Segmentation
Why Mobile Apps?
Consumers spend 90% of their time on mobile, in-app. Which is why app data is a true reflection of a person’s interests and affinities.
App data provides the opportunity to create segments that brands can rely on to deliver greater results through more relevant targeting.
Smartphones are with us every moment of the day, therefore the location data we gather from these devices tells us a lot about a person’s lifestyle and daily routine.
Custom Segments Offer More Precise Targeting
At Sabio, we ingest app level data from over 280MM mobile devices to use in creation of our custom segments.
App Affinity, Purchase Signals,
Historical Data, Triangulation,
Technographic, Language Settings,
Device OS, Carrier Info
Mobile Device Analysis
As the mobile device is truly reflective of a person's interests and affinities, it serves as an ideal foundation for identifying opportunities for brands to maximize relevancy in targeting.
The Most Effective TV Targeting
An example of how Sabio taps into mobile data to identify QSR intenders.