Sabio News

Sabio Streaming Summit DC: Sabio Hosts Digital Advertising Thought Leaders, Industry Analysts and Political Strategists
PR Newswire
May 4, 2023
Sabio Holdings Inc is pleased to announce it is hosting "Sabio Streaming Summit DC: Today's Consumers are Tomorrow's Voters," an exclusive event to bring together thought leaders in digital advertising. This event provides an opportunity to share, learn, and collaborate on ways to navigate the evolving and rapidly growing streaming ecosystem.
Sabio Wins Reed Award for Best Use of OTT/CTV Targeting
PR Newswire
April 6, 2023
Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV")/over-the-top ("OTT") advertising platforms validated by performance, is pleased to announce it has won a 2023 Reed award in the CTV/OTT category of "Best Use of OTT/CTV Targeting." Sabio was awarded for its innovative and unique, mobile-first approach to multicultural audience targeting in a state-level political campaign. The Company has won multiple Reed Awards over the years, and this is its first win in the Best CTV/OTT Targeting category.
Sabio’s Aziz Rahimtoola on Mobile and App Data
Media Village
January 12, 2023
There is so much data available today, but much of it is fragmented and in silos. How can the industry best collect, merge and normalize this data for use by marketers? For Aziz Rahimtoola, CEO and Co-Founder of Sabio, the richness of mobile data is one of the keys to understanding consumer behavior.
Vidillion Receives Trustworthy Accountability Group (TAG) Verification, and Anti-Fraud Certification across North America
PR Newswire
October 12, 2022
Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of CTV/OTT advertising platforms validated by performance is pleased to announce that Vidillion Corp ("Vidillion") , its wholly owned subsidiary has now been certified by Trustworthy Accountability Group ("TAG"). By completing the rigorous "Verified by TAG" vetting process, Vidillion has received TAG's highly coveted "Certified Against Fraud" Seal and a TAG-ID. In order to receive TAG's Certified Against Fraud Seal, Vidillion has demonstrated its adoption of industry standards to protect its customers and the supply chain from fraudulent traffic.
The Power of CTV in Reaching and Mobilizing Hispanic Voters
Portada
October 11, 2022
Political campaigns are rapidly adopting CTV advertising with good reason. As more and more users cut the cord to cable, political ads need to reach viewers where they spend their time — on their streaming and mobile devices. CTV offers campaigns many benefits that local television cannot, including the ability to reach specific and custom voter segments.
Streaming Content Must Be As Diverse As Younger Audiences: Sabio’s Aziz Rahimtoola
Beet TV
September 21, 2022
A variety of studies have shown that people want to see themselves represented in television content and advertising. Technology company Sabio is helping producers of streaming content to monetize their efforts to create programming for diverse audiences.
Why Partnerships are the Biggest Investment Brands Should Make This Year
Marketing Dive
September 13, 2022
The following is a guest post by Jon Stimmel, chief growth officer at Sabio Holdings. Opinions are their own. We’re a couple months past the first in-person Cannes Lions festival in two years. But this year, more than any other, I find myself reflecting on how different this particular event was. For the first time ever, in my opinion, my fellow Cannes attendees showed a true, genuine desire for partnership. There was a greater appetite for conversations with different individuals and companies than in years past. It’s all left me wondering: Is the industry finally hungry for new solutions to both old and new problems?
Providing the Perfect Balance Between Media, Data and Technology
The Market Herald
September 8, 2022
Chief Executive Officer, Aziz R., and Chief Financial Officer, Sajid Premji, of Sabio Holdings Inc. sat down with The Market Herald to discuss above-market growth and increased second quarter revenues.
Sabio Holdings Inc. Wins Multiple Awards for Top Workplace
PR Newswire
August 18, 2022
Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance is pleased to announce today that Sabio has been recognized as a leader by multiple industry sources that honor excellence in a range of best workplace environments. The honors are: Fortune and Great Place to Work® – 2022 Best Small Workplaces The Los Angeles Business Journal – Best Medium-Sized Companies to Work for in Los Angeles
Sabio Holdings (TSXV:SBIO) is a one-stop-shop for tailored CTV ad campaigns
The Market Herald
August 17, 2022
Sabio Holdings (SBIO) helps brands distribute and monetize ad content in the VOD and streaming space. To this end, the company offers a technology suite designed to optimize for specific campaign goals and KPIs.
Sabio Holdings Inc. to Announce FY'22 Q2 Financial Results
Yahoo! Finance
August 15, 2022
Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance, is pleased to announce that it will host an investor conference call for FY'22 Q2 Financial Results at 9:00 a.m. EST on Thursday, August 25, 2022.
Sabio Recognized for AdTech Innovation in 2022 MarTech Breakthrough Awards
PR Newswire
August 11, 2022
Sabio Holdings Inc. (TSXV: SBIO;OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance, today announced that its Sabio solution has been selected as winner of the "Best Behavioral Targeting Platform" award in the fifth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Buyers Are Dragging Their Heels On Seller-Defined Audiences Over A Lack Of Transparency
AdExchanger
August 4, 2022
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is a technical spec that was released by the IAB Tech Lab earlier this year to help publishers monetize their first-party data on the open web. Problem is, although publishers are eager to test the performance of SDAs, there’s still very little demand from the buy side. AdExchanger spoke with ad agencies and buy-side tech platforms to get their side of the story.
Sabio Holdings Announces Results of Annual General and Special Meeting of Shareholders
PR Newswire
June 30, 2022
Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance, is pleased to announce voting results from the Company's Annual General and Special Meeting of Shareholders ("AGM") held virtually on June 29, 2022.
Sabio Holdings Builds Executive Depth with Appointment of Tim Russell as Chief Revenue Officer
PR Newswire
June 22, 2022
Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance, today announced the appointment of Tim Russell as its first Chief Revenue Officer (CRO). Russell is a veteran leader with deep expertise in spearheading and scaling high-performing teams to deliver success through the company's next phase of growth.
Experts debate what a Netflix acquisition of Roku could mean for the industry
The Drum
June 9, 2022
As rumors swirl around the possibility of a Netflix-Roku deal, industry experts share their boldest predictions for what a potential acquisition could mean for the future of streaming and media buying in the space.
Sabio Wins Pollie Award from the American Association of Political Consultants
PR Newswire
May 25, 2022
Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio"), a leading provider of Connected TV ("CTV") software solutions validated by performance, is pleased to announce that it has won a Pollie Award from the American Association of Political Consultants (AAPC) in the Best Use of Digital Internet - Best Use of Television" for the AAPC South with the "Virginia is for Winners" campaign. Pollie winners represent the very best in political campaigning, campaign management, political consulting and design, and grassroots & advocacy have to offer. This is the second political award in recent weeks and the fourth Pollie win for Sabio.
CEO Aziz Rahimtoola Explores How Being Underrepresented in the TV Landscape Provided the Impetus Behind the Early Beginnings of this Now-Listed TSX Venture Exchange Issuer
TMX
May 3, 2022
Sabio (TSXV: SBIO), a leading provider of digital TV advertising platforms validated by performance, means wise or experienced in Spanish. In this episode of TMX Presents: The Podcast, CEO Aziz Rahimtoola talks to TSX's Delilah Panio, Vice President of US Business Development, about how being underrepresented in the TV landscape provided the impetus behind the early beginnings of this now-listed TSX Venture Exchange issuer. Learn more about Sabio's funding story, how they weathered turbulent markets, and what they're fixated on now.
Sabio Announces Signing of Definitive Agreement to Acquire Vidillion - a Connected TV Technology Pioneer
PR Newswire
February 22, 2022
Sabio Holdings Inc. (TSXV: SBIO), (the "Company" or "Sabio") a leading provider of digital TV advertising platforms validated by performance, today announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio's demand-side platform (DSP), and increase awareness of AppScience's actionable campaign analytics.
Sabio Holdings Appoints Veteran Digital Marketing Executive Jon Stimmel As Chief Growth Officer
PR Newswire
February 2, 2022
Sabio Holdings Inc. (TSXV: SBIO), (the "Company" or "Sabio") a leading provider of digital TV advertising platforms validated by performance, today announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio's demand-side platform (DSP), and increase awareness of AppScience's actionable campaign analytics.
Sabio expected to deliver record revenues in Q4 2021 with more than 77% revenue growth, based on preliminary results
PR Newswire
January 25, 2022
Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio"), a leading provider of CTV/Streaming TV advertising platforms validated by performance, is pleased to announce record preliminary unaudited consolidated financial results for Q4-2021 ended December 31, 2021, and for the financial year ended December 31, 2021.
Former Golden State Warriors CFO Joins Sabio Holdings Board of Directors
PR Newswire
January 13, 2022
Sabio Holdings Inc. (TSXV: SBIO) ("Sabio Holdings" or the "Company"), the media and technology company that oversees CTV platforms AppScience® and Sabio, today announced Jennifer Cabalquinto has joined its Board of Directors ("Board"), effective immediately. A 25-year industry veteran, Jennifer is currently the Chief Financial Officer ("CFO") of 2K, and previously served as the CFO and Special Advisor of the Golden State Warriors.
As 2022 Ushers in a New Era of Democratization, How Will Media Agencies React?
Digiday
January 3, 2022
Ever heard of “cuffing season,” when single people look for short-term relationships to get them through the cold winter months? According to analytics/measurement firm AppScience, it’s in full swing.
Sabio Achieves 112% Revenue Growth and Record Revenues in Q3/2021
Newswire
November 29, 2021
Revenue growth driven by a 7x increase in CTV Revenues and 38% increase in Mobile. Subsequent to the quarter ended September 30, 2021, Sabio Holdings Inc. completed its TSX Venture Exchange qualifying transaction with Sabio, Inc.
Sabio Holdings Inc. Engages Generation IACP Inc. for Market Making Services
Newswire
November 26, 2021
Sabio Holdings Inc. (formerly Spirit Banner II Capital Corp.) (TSXV: SBIO) ("Sabio" or the "Company") is pleased to announce that it has engaged the services of Generation IACP Inc
Sabio Holdings Inc. (Formerly Spirit Banner II Capital Corp.) Announces Final Exchange Bulletin and Commencement of Trading
Newswire
November 25, 2021
Sabio Holdings Inc. (formerly, Spirit Banner II Capital Corp. ("Spirit")) (TSXV: SBIO.P) is pleased to announce that the TSX Venture Exchange (the "TSXV") has published its final exchange bulletin in connection with the Company's previously announced qualifying transaction (the "Qualifying Transaction") resulting in the reverse takeover of the Company by Sabio Mobile Inc. ("Sabio"), a private company incorporated under the laws of Delaware.
Sabio set to go public
CanTechLetter
November 23, 2021
U.S.-based Ad tech company Sabio, which will be known as Sabio Holdings Inc, is about to hit the public markets with an aim to bring its connected TV advertising solutions to a wider audience.
Spirit Banner II Capital Corp. (TSXV: SBTC.P) is pleased to provide an update on its proposed business combination transaction with Sabio Inc.
Yahoo
October 6, 2021
Spirit Banner II Capital Corp. (TSXV: SBTC.P) is pleased to provide an update on its proposed business combination transaction with Sabio Inc. It is expected the Proposed Transaction will qualify as the Corporation's "Qualifying Transaction" under the policies of the TSX Venture Exchange.
Understanding What’s On Your Phone Is The Best Way To Understand What’s On Your TV
TVRev
September 28, 2021
There’s an inherent problem in TV measurement: viewing is done by households, but measurement data is really only valuable if it tracks the viewing patterns of the individual people in the household.
Probabilistic 'Cohorts' Are The Future of Ad Targeting
TVRev
September 14, 2021
With third-party cookies and other “traditional” means of identifying customers slowly fading into obscurity, marketers are looking ahead to the next generation of targeting tools. The latest to gain traction is the concept of “cohorts”—the practice of focusing on groups of like-minded customers rather than individuals. Sudha Reddy, VP of Product Innovation at connected TV advertising platform company Sabio, sits down with TVREV to explain how cohorts work, and the opportunity they present advertisers.
Data: Powering CTV for Marketers, a Beet.TV Series Presented by Sabio
Beet.tv
August 20, 2021
As television moves to an audience-based medium, with the addressability of digital, the use of data is becoming increasingly central to its growth. Beet.TV is producing a video series that will explore the use of various data signals by the leading innovators in the CTV space, on both the sell-side and buy-side. The series will explore various data signals including mobile, set-top box, TV sets (ACR), device IP, home IP and geolocation. ‍
Don’t Let CTV Ads Serve Too Much of a Good Thing
AITHORITY
July 5, 2021
As CTV adoption keeps growing, advertisers are finding it difficult to identify and manage reach and frequency, in an effort to avoid over saturating consumers with messaging over and over again. Brands working in concert with adaptive infrastructure both facilitate more valuable ad exposures and prevent wasted dollars by way of overexposure to a certain brand or ad creative. ‍
Sabio Hires Sajid Premji as Chief Financial Officer
Broadcasting & Cable
June 3, 2021
Sabio, a CTV targeting platform, said it hired Sajid Premji as its first chief financial officer. “We’re excited for Sajid to join the team as Sabio continues to experience growth alongside the emerging CTV industry,” said Aziz Rahim, CEO at Sabio. “In the coming months, we will be hiring to grow our New York office, as we continue to help the advertising industry bridge the gap between mobile and CTV.‍
After IDFA, Mobile is Identity Gold for CTV: Sabio & App Science’s Rahim
Beet.TV
May 11, 2021
Apple may have alarmed the ad industry about declining ability to target users by turning its IDFA (Identifier forAdvertisers) opt-in and app-specific. But what if other clues about smartphone usage could continue giving advertisers valuable signals about users’ identity? In this video interview with Beet.TV, Aziz Rahim, CEO of ad-tech software provider Sabio andApp Science, says alternatives could continue to be valuable.‍
Sabio Announces Universal Frequency Pixel
Advanced Television
April 6, 2021
Sabio, the mobile data-powered CTV platform, has announced the launch of its Universal Frequency Pixel (UFP) to address problems like cross-platform transparency in the advertising industry. Sabio’s UFPis refreshed hourly, giving advertisers near real-time decision-making insight into frequency of ad exposure, thus reducing duplication, over-saturation, and potential consumer frustration, which has recently been exposed as a major pain point for the industry.‍
OTT Data & CTV Measurements Insights Platform App Science Launches From Stealth
MarTech Series
December 17, 2020
App Science, the CTV insights business, announced its official launch. App Science correlates consumer behavior mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences. The platform can be used to audit existing CTV ad campaigns, as well as develop more advanced audience segments for future media buys.‍
To Understand The Value of TV Advertising, Try Using Mobile Data
Forbes
December 17, 2020
Looking at mobile data to understand how streaming TV ads are working makes a lot of sense and can help fill in gaps in marketer’s understanding of how their campaigns are performing, while also allowing brands to more wisely allocate their marketing dollars, running ads on mobile apps that people who have seen their ads are likely to use, and doubling down on streaming platforms that are driving the most traffic. That’s what’s so interesting about a new insights platform called App Science.‍
How To Stop CTV Fraud Schemes Like ICEBUCKET, DiCaprio
Streaming Media
July 20, 2020
Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you. That’s right, the same digital capabilities that have marketers salivating over CTV--granular targeting, impression-based measurement, to name a couple - are also opening the doors for fraudsters to start siphoning money away from advertisers.
Sabio Jumps Into CTV With ‘Validated Publishers’
Next TV
June 24, 2020
Validated Publisher for App Science TV leverages Sabio’s know-how in the mobile space and a partnership with Moat by Oracle Data Cloud to root out invalid apps and traffic and deliver ads with high viewability rates in premium content.
Sabio Ranked #216 Fastest Growing Company in North America on Deloitte's 2019 Technology Fast 500™
PR Newswire
November 12, 2019
Sabio, the media and technology company behind App Science®, today announced it ranked #216 on Deloitte's Technology Fast 500™. Now in its 25th year, Deloitte's Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies - both public and private - in North America. Deloitte's Technology Fast 500 award winners are selected based on fiscal year revenue growth from 2015 - 2018. Sabio's grew 508% during this period.
How to Use Behavioral Data to Inform Marketing Decisions has been published on Readwrite
Readwrite
November 11, 2019
If someone you’ve never met before, hands you their phone, and asks you to detect as much as possible about them simply from the contents of their phone, could you do it? Chances are, you’d be able to tell quite a lot about that person without even having to scroll through their pictures or examine their internet history. Learn how to use this type of behavioral data to inform your marketing decisions.
Sabio Launches Advanced TV Solution
MarTech Adviser
November 5, 2019
App Science® TV represents an unprecedented opportunity for brands to utilize the power of data to serve highly-targeted ad units on both TV and mobile formats to improve campaign performance and ROI.
SABIO Cares: Marketers Are Turning Marketing Dollars into Donations
PR Newswire
October 9, 2019
As part of this new initiative, SABIO's clients now have the opportunity to donate all or a portion of their added value display impressions to a non-profit organization within SABIO's network. SABIO's list of non-profit partners address several deserving causes, from hunger and human rights to animal protection and the environment.
Sabio Named to Annual Inc. 5000 List
PR Newswire
August 19, 2019
Inc. magazine has named Sabio as one of America's fastest-growing private companies. Sabio, the advertising technology company behind App Science®, ranked No. 836 on Inc. Magazine's annual 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.
Sabio's App Science Wins "Best Behavioral Targeting Platform" in 2019 MarTech Breakthrough Awards Program
MarTech Series
August 9, 2019
Sabio, the media and technology company behind App Science, announced it has been selected as the winner of the “Best Behavioral Targeting Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Sabio's App Science® Labs Finds: Apps, Location & Phone Price Mobile Indicators of Wealth
Mobile Marketer
July 16, 2019
App Science® Labs, the research division of Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, today announced the availability of research aimed to help better identify consumers with higher household incomes (HHI).
For the Third Year in a Row, Sabio Takes Top Honor in Best Use of Mobile Technology Category at the Pollie Awards
PR Newswire
June 13, 2019
Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, today announced it was recognized as the Pollie Awards Best Use of Mobile Technology category winner for the third year in a row.
Agency Veteran Joao Machado Joins Sabio's SVP of Product Marketing
PR Newswire
June 13, 2019
Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data to inform marketing decisions, announced today the appointment of Joao Machado to the position of SVP of Product Marketing.
The Future of Retail Over The Next Five Years, with Sudha Reddy, Managing Director, India at Sabio
Medium
September 27, 2018
Sabio’s unique approach to combining mobile data, device location and consumer behaviors provides brands with more effective targeting and greater prediction accuracy.
Unsung Heroes – the performance analyst: Leanne Wong, Sabio Mobile
The Drum
September 24, 2018
The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.
Sabio Accelerates Growth With New App Science Lab In India
MarTech Series
July 26, 2018
The App Science Lab in Hyderabad is a productivity multiplier, both as an engineering capability and also time efficiency—allowing Sabio’s development teams to operate seamlessly around the clock. Sabio’s App Science technology, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions was developed in the US and continues to progress through collaboration with Sabio’s extremely talented Indian team to provide marketers a competitive edge through more effective targeting and greater prediction accuracy.
Why Brands Should Be Using Facial Recognition
AdWeek
May 3, 2018
Opinion: There is an appetite for ad content that puts the user in the front seat. Brands are always looking for ways to make their advertisements more engaging. Well, what’s more engaging than having the customer play a central role in the advertisement?
How App Science Will Lead to Better Predictive AI
MarTech Series
May 3, 2018
Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their advertising and to sell more products in general. Artificial intelligence has often been touted as the way to give advertisers the ability to see in the future, so to speak, or at the very least detect the general trends amongst their target audiences that will then inform the way companies advertise and reach out to consumers. Any system that relies on AI, however, is only as good as the data you give it. Needless to say, it’s imperative that you input only the best data available, which means going beyond Nielsen surveys and information gathered from a select few, and embracing sources of information (such as mobile phones) that present a more holistic and nuanced view of each individual consumer.
All Bow To Amazon?
The Marketing Insider
April 18, 2018
Amazon is dominating retail. That’s hardly a secret. As a result, established brands are struggling to maintain market share, and brick-and-mortar stores are bending over backwards to try and lure shoppers back in. Others have thrown in the towel, with Toys R Us as the most recent casualty of Amazon’s aggressive tactics.
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