Sabio News

Sabio Achieves 112% Revenue Growth and Record Revenues in Q3/2021
November 29, 2021
Revenue growth driven by a 7x increase in CTV Revenues and 38% increase in Mobile. Subsequent to the quarter ended September 30, 2021, Sabio Holdings Inc. completed its TSX Venture Exchange qualifying transaction with Sabio, Inc.
Sabio Holdings Inc. Engages Generation IACP Inc. for Market Making Services
November 26, 2021
Sabio Holdings Inc. (formerly Spirit Banner II Capital Corp.) (TSXV: SBIO) ("Sabio" or the "Company") is pleased to announce that it has engaged the services of Generation IACP Inc
Sabio Holdings Inc. (Formerly Spirit Banner II Capital Corp.) Announces Final Exchange Bulletin and Commencement of Trading
November 25, 2021
Sabio Holdings Inc. (formerly, Spirit Banner II Capital Corp. ("Spirit")) (TSXV: SBIO.P) is pleased to announce that the TSX Venture Exchange (the "TSXV") has published its final exchange bulletin in connection with the Company's previously announced qualifying transaction (the "Qualifying Transaction") resulting in the reverse takeover of the Company by Sabio Mobile Inc. ("Sabio"), a private company incorporated under the laws of Delaware.
Sabio set to go public
November 23, 2021
U.S.-based Ad tech company Sabio, which will be known as Sabio Holdings Inc, is about to hit the public markets with an aim to bring its connected TV advertising solutions to a wider audience.
Spirit Banner II Capital Corp. (TSXV: SBTC.P) is pleased to provide an update on its proposed business combination transaction with Sabio Inc.
October 6, 2021
Spirit Banner II Capital Corp. (TSXV: SBTC.P) is pleased to provide an update on its proposed business combination transaction with Sabio Inc. It is expected the Proposed Transaction will qualify as the Corporation's "Qualifying Transaction" under the policies of the TSX Venture Exchange.
Understanding What’s On Your Phone Is The Best Way To Understand What’s On Your TV
September 28, 2021
There’s an inherent problem in TV measurement: viewing is done by households, but measurement data is really only valuable if it tracks the viewing patterns of the individual people in the household.
Probabilistic 'Cohorts' Are The Future of Ad Targeting
September 14, 2021
With third-party cookies and other “traditional” means of identifying customers slowly fading into obscurity, marketers are looking ahead to the next generation of targeting tools. The latest to gain traction is the concept of “cohorts”—the practice of focusing on groups of like-minded customers rather than individuals. Sudha Reddy, VP of Product Innovation at connected TV advertising platform company Sabio, sits down with TVREV to explain how cohorts work, and the opportunity they present advertisers.
Data: Powering CTV for Marketers, a Beet.TV Series Presented by Sabio
August 20, 2021
As television moves to an audience-based medium, with the addressability of digital, the use of data is becoming increasingly central to its growth. Beet.TV is producing a video series that will explore the use of various data signals by the leading innovators in the CTV space, on both the sell-side and buy-side. The series will explore various data signals including mobile, set-top box, TV sets (ACR), device IP, home IP and geolocation. ‍
Don’t Let CTV Ads Serve Too Much of a Good Thing
July 5, 2021
As CTV adoption keeps growing, advertisers are finding it difficult to identify and manage reach and frequency, in an effort to avoid over saturating consumers with messaging over and over again. Brands working in concert with adaptive infrastructure both facilitate more valuable ad exposures and prevent wasted dollars by way of overexposure to a certain brand or ad creative. ‍
Sabio Hires Sajid Premji as Chief Financial Officer
Broadcasting & Cable
June 3, 2021
Sabio, a CTV targeting platform, said it hired Sajid Premji as its first chief financial officer. “We’re excited for Sajid to join the team as Sabio continues to experience growth alongside the emerging CTV industry,” said Aziz Rahim, CEO at Sabio. “In the coming months, we will be hiring to grow our New York office, as we continue to help the advertising industry bridge the gap between mobile and CTV.‍
After IDFA, Mobile is Identity Gold for CTV: Sabio & App Science’s Rahim
May 11, 2021
Apple may have alarmed the ad industry about declining ability to target users by turning its IDFA (Identifier forAdvertisers) opt-in and app-specific. But what if other clues about smartphone usage could continue giving advertisers valuable signals about users’ identity? In this video interview with Beet.TV, Aziz Rahim, CEO of ad-tech software provider Sabio andApp Science, says alternatives could continue to be valuable.‍
Sabio Announces Universal Frequency Pixel
Advanced Television
April 6, 2021
Sabio, the mobile data-powered CTV platform, has announced the launch of its Universal Frequency Pixel (UFP) to address problems like cross-platform transparency in the advertising industry. Sabio’s UFPis refreshed hourly, giving advertisers near real-time decision-making insight into frequency of ad exposure, thus reducing duplication, over-saturation, and potential consumer frustration, which has recently been exposed as a major pain point for the industry.‍
OTT Data & CTV Measurements Insights Platform App Science Launches From Stealth
MarTech Series
December 17, 2020
App Science, the CTV insights business, announced its official launch. App Science correlates consumer behavior mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences. The platform can be used to audit existing CTV ad campaigns, as well as develop more advanced audience segments for future media buys.‍
To Understand The Value of TV Advertising, Try Using Mobile Data
December 17, 2020
Looking at mobile data to understand how streaming TV ads are working makes a lot of sense and can help fill in gaps in marketer’s understanding of how their campaigns are performing, while also allowing brands to more wisely allocate their marketing dollars, running ads on mobile apps that people who have seen their ads are likely to use, and doubling down on streaming platforms that are driving the most traffic. That’s what’s so interesting about a new insights platform called App Science.‍
How To Stop CTV Fraud Schemes Like ICEBUCKET, DiCaprio
Streaming Media
July 20, 2020
Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you. That’s right, the same digital capabilities that have marketers salivating over CTV--granular targeting, impression-based measurement, to name a couple - are also opening the doors for fraudsters to start siphoning money away from advertisers.
Sabio Jumps Into CTV With ‘Validated Publishers’
Next TV
June 24, 2020
Validated Publisher for App Science TV leverages Sabio’s know-how in the mobile space and a partnership with Moat by Oracle Data Cloud to root out invalid apps and traffic and deliver ads with high viewability rates in premium content.
Sabio Ranked #216 Fastest Growing Company in North America on Deloitte's 2019 Technology Fast 500™
PR Newswire
November 12, 2019
Sabio, the media and technology company behind App Science®, today announced it ranked #216 on Deloitte's Technology Fast 500™. Now in its 25th year, Deloitte's Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies - both public and private - in North America. Deloitte's Technology Fast 500 award winners are selected based on fiscal year revenue growth from 2015 - 2018. Sabio's grew 508% during this period.
How to Use Behavioral Data to Inform Marketing Decisions has been published on Readwrite
November 11, 2019
If someone you’ve never met before, hands you their phone, and asks you to detect as much as possible about them simply from the contents of their phone, could you do it? Chances are, you’d be able to tell quite a lot about that person without even having to scroll through their pictures or examine their internet history. Learn how to use this type of behavioral data to inform your marketing decisions.
Sabio Launches Advanced TV Solution
MarTech Adviser
November 5, 2019
App Science® TV represents an unprecedented opportunity for brands to utilize the power of data to serve highly-targeted ad units on both TV and mobile formats to improve campaign performance and ROI.
SABIO Cares: Marketers Are Turning Marketing Dollars into Donations
PR Newswire
October 9, 2019
As part of this new initiative, SABIO's clients now have the opportunity to donate all or a portion of their added value display impressions to a non-profit organization within SABIO's network. SABIO's list of non-profit partners address several deserving causes, from hunger and human rights to animal protection and the environment.
Sabio Named to Annual Inc. 5000 List
PR Newswire
August 19, 2019
Inc. magazine has named Sabio as one of America's fastest-growing private companies. Sabio, the advertising technology company behind App Science®, ranked No. 836 on Inc. Magazine's annual 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.
Sabio's App Science Wins "Best Behavioral Targeting Platform" in 2019 MarTech Breakthrough Awards Program
MarTech Series
August 9, 2019
Sabio, the media and technology company behind App Science, announced it has been selected as the winner of the “Best Behavioral Targeting Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Sabio's App Science® Labs Finds: Apps, Location & Phone Price Mobile Indicators of Wealth
Mobile Marketer
July 16, 2019
App Science® Labs, the research division of Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, today announced the availability of research aimed to help better identify consumers with higher household incomes (HHI).
For the Third Year in a Row, Sabio Takes Top Honor in Best Use of Mobile Technology Category at the Pollie Awards
PR Newswire
June 13, 2019
Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, today announced it was recognized as the Pollie Awards Best Use of Mobile Technology category winner for the third year in a row.
Agency Veteran Joao Machado Joins Sabio's SVP of Product Marketing
PR Newswire
June 13, 2019
Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data to inform marketing decisions, announced today the appointment of Joao Machado to the position of SVP of Product Marketing.
The Future of Retail Over The Next Five Years, with Sudha Reddy, Managing Director, India at Sabio
September 27, 2018
Sabio’s unique approach to combining mobile data, device location and consumer behaviors provides brands with more effective targeting and greater prediction accuracy.
Unsung Heroes – the performance analyst: Leanne Wong, Sabio Mobile
The Drum
September 24, 2018
The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.
Sabio Accelerates Growth With New App Science Lab In India
MarTech Series
July 26, 2018
The App Science Lab in Hyderabad is a productivity multiplier, both as an engineering capability and also time efficiency—allowing Sabio’s development teams to operate seamlessly around the clock. Sabio’s App Science technology, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions was developed in the US and continues to progress through collaboration with Sabio’s extremely talented Indian team to provide marketers a competitive edge through more effective targeting and greater prediction accuracy.
Why Brands Should Be Using Facial Recognition
May 3, 2018
Opinion: There is an appetite for ad content that puts the user in the front seat. Brands are always looking for ways to make their advertisements more engaging. Well, what’s more engaging than having the customer play a central role in the advertisement?
How App Science Will Lead to Better Predictive AI
MarTech Series
May 3, 2018
Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their advertising and to sell more products in general. Artificial intelligence has often been touted as the way to give advertisers the ability to see in the future, so to speak, or at the very least detect the general trends amongst their target audiences that will then inform the way companies advertise and reach out to consumers. Any system that relies on AI, however, is only as good as the data you give it. Needless to say, it’s imperative that you input only the best data available, which means going beyond Nielsen surveys and information gathered from a select few, and embracing sources of information (such as mobile phones) that present a more holistic and nuanced view of each individual consumer.
All Bow To Amazon?
The Marketing Insider
April 18, 2018
Amazon is dominating retail. That’s hardly a secret. As a result, established brands are struggling to maintain market share, and brick-and-mortar stores are bending over backwards to try and lure shoppers back in. Others have thrown in the towel, with Toys R Us as the most recent casualty of Amazon’s aggressive tactics.
There are no events currently scheduled